Marketing and branding that attract attention

By dene.mullen, 20 April, 2023
Find new ideas and inspiration for what your university can do to stand out in a crowd
Marketing and branding that attract attention
Find new ideas and inspiration for what your university can do to stand out in a crowd
Branding and marketing spotlight

How does a university create a compelling identity, tell a captivating story or portray its unique features in a crowded field and for a broad set of audiences? From amplifying authentic student voices and using social media effectively to writing better awards entries and making the best use of limited PR budgets, this collection of resources gives the inside track on how to increase your institution’s pull factor for students, parents, academic talent and the public. 

Letting the student voice sing
Resources
By Miranda Prynne, 23 January, 2023
Any university can claim to be the best, but in the end, people will believe the students who study there. Here are tips on collaborating with students to create marketing content that amplifies their authentic voice
Reading time
4minutes
By dene.mullen, 14 February, 2023
From reaching out to the local community to making it interactive, Christina Chant offers seven tips for effectively promoting your university’s well-being services
Reading time
4minutes
A global destination for top talent
Resources
By dene.mullen, 14 April, 2023
From conducting in-depth interviews to telling the whole story, Sam Russell provides top tips for crafting a compelling narrative that will appeal to awards panels
Reading time
4minutes
By Eliza.Compton, 29 March, 2023
How hard can it be to stage an online conference? Don’t you just book a whole bunch of Zooms and send out invites? Well, yes and no. Here are five key takeaways from our experience as rookies to conference organisation
Reading time
3minutes
Digital marketing
Resources
By Eliza.Compton, 20 February, 2023
A pitch or presentation is not a full paper – and squeezing in too much detail will only alienate your audience. Here are four tips to make your research easy to understand in any context
Reading time
3minutes
By Eliza.Compton, 6 March, 2023
Scientists, if you communicate only with people at your own level of expertise, how will you recruit the best and brightest, engage the public and change the world? Kylie Ahern takes ‘dumbing down’ to task
Reading time
4minutes
Marketing with real impact
Resources