Outreach and communication

With public perception of US higher education in decline, universities urgently need to send an engaging, integrated message about how their work benefits society, writes Paul M. Rand. Here’s how his institution is doing it

A guide for academics to using social media as a powerful tool to share and amplify their work and build professional networks, by David Riley

Each stage of a research project comes with questions about what information to share and with whom. Richard Holliman offers practical advice on how to make your research communication more transparent and engaging

In the third and final part of her series on policy engagement, Jo Clift looks at how to create positive and lasting relationships across your policy network

José Carlos Vázquez Parra shares five steps for triggering social entrepreneurship and thus encouraging students to become agents of change, whatever their discipline

Widening access to higher education for children from disadvantaged backgrounds is a priority for UK universities. Here, Valsa Koshy outlines lessons from a successful programme for primary school pupils

With competition for students fiercer than ever in the higher education sector, Ayten Ordu outlines some of the ways universities can achieve higher visibility

From conducting in-depth interviews to telling the whole story, Sam Russell provides top tips for crafting a compelling narrative that will appeal to awards panels

The majority of students now research universities online, so this is a vital component of marketing. David Riley lays out the foundations of building a strong online presence

University marketing often focuses on the campus experience, so what should institutions do to make prospective students aware of their online course offering?